I Read...

I Read Louisiana: Just the Facts

General Facts

• 3/4 of all US adults have read a newspaper print or online in the past week. 41% say that newspaper is the medium used most to check out ads.
• 82% took some action as a result of a print newspaper in the past 30 days. (Scarborough 2008) Newspapers own the #1 local sites in 22 of the top 25 markets. (Scarborough Research 2007 release 2 Top 50 Report)

Who reads newspapers?

• 81% of Louisiana adults read their local newspaper. (2008 Newton Research)
• 1.9 adults on average read each copy of a Louisiana newspaper. (2008 Newton Research) Community newspaper readers spend an average of 39 minutes with the newspaper.
• 73% of Community newspaper readers read all or most of the paper and 76% read the public notices. (NNA 2009)
• Newspapers deliver you the most affluent and educated customers. 54% > $50K/year - 64% post graduate or post grad degree. (Scarborough Research, 2008)
• 75% of adults read a printed newspaper or visited a newspaper website in the past week. (Scarborough Research, 2008)

Who reads newspaper websites?

• 74 million unique visitors went to newspaper websites in Sept. 2009. (Nielsen Online)
• 3.4 billion visitors spent 43 million hours on newspaper sites in Q3 2009. (Nielsen Online) Online newspaper audience continues to grow, up 77%. Unique users January 2005 – March 2009
• (Nielsen Online – Adults 18+) 62% say the top reason they visit their newspaper site is for advertising information.

Does newspaper advertising deliver results?

• 82% of readers took some action as a result of advertising seen in a newspaper. 50% of readers bought something advertised in a newspaper. 61% of readers clipped a coupon from a newspaper.
• 52% of readers went to a store as a result of a newspaper ad. Consumers rank newspapers first as the source most used to check ads, most valuable in planning shopping, best for bringing sales to “my attention” and most believable. (how America uses advertising 2009)